Limited editions

“This is it” has just been released. The film is about the final rehearsals of Mickael Jackson last tour. The box office analysts assure that the film will earn more than 400 million dollars. With such a success, this film will be among the 50 most seen films in the world. Numbers to make your head spin. But, why are so many people going to see the film? To see the amazing dances of Jacko? To relive the Balmain fashion? To sing along Billy Jean? Maybe, but there is another reason,“This is it” will only be on for two weeks.
The ephemeral idea is very strong in the show business, as well as in the fashion industry. It means that what we see is so special that we can neither massify nor adulterate it. The idea of opening  ephemeral stores,  of launching collections for a concise period and to organize sales events for “as long as stocks last” is an inheritance from the art world. Fashion has recuperated it with alliances of H&M with designers such as Lagerfeld and this past November, with Jimmy Choo. The secret of the success? That when they are over, they are over.

All our designs of jewelry and fashion jewelry are part of a limited series…they are limited editions. This means that our designs are manufactured in a certain quantity of necklaces, rings, bracelets and rings. And there is not any more. When those quantities are sold, it is over. We do not want to be everywhere. We want to be where we want to be. It sounds redundant, but this is it, as Michael Jackson would say.

PICK OF THE WEEK

Ring Salvia. Designed by Erika Hartje

Silver plated ring with a mat finishing.

You will like it if you like: the aromatics herbs universe (this rings is inspired by the salvia plant), the accessories with personality but discreet.

For women who: like short distances

You can wear them with: other accessories (this breaks the rule!). With a  streps shirt of a good girl together with a pair of leggings and a pair of Repetto.