Small and new luxuries

I love Trendwatching. Those guys spend their time thinking and writing about trends; they do it so cleverly and with so much intelligence that I await for their reports like as a child,  I awaited the books of The Famous Five and when 17, the magazine Elle. They have just published their prediction for 2010. They talk of (F)luxury, that is how traditional luxury needs to be flexible. There is so much luxury that it is no longer something different. Now what guides a purchase will be small decisions, experiences, actions that place themselves inside the skin of the consumer. It is all about providing the right service or product to the right audience. Within this trend,  they talk about “Limited locations”: firms that sell their products only on selected points. An example: Burberry sells its Blue Label only in Japan.

In the end, paying attention to the customer and her desires is at the basis of all luxury. Chaverdi repeats this as a mantra. That’s why we offer those little wings, details, surprises that pretend to treat each person just like that, like a person. For example: if you lose an earring (and this tends to happen), we are happy to sell you  just one, you don’t need to buy online a full pair of earrings again. Let’s see: raise your hand those who do not now and then find themselves with just one earring and a face expression of …. ooops!

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PICK OF THE WEEK

Aracea collection. Designer: Erika Hartje.  Fashion jewelry earrings

You will like them if you like: the sculptures of Giacometti, the paintings of Lucio Fontana, linear shapes…
For women: with a view on life on the punky side!
You can wear them with: a feathery vest, black and shiny worn for the night, shoes of the collection of Jimmy Choo for H&M (if you managed to get your hands on a pair!).
Why do we choose them: because they have the balanced mix of hardness and nature. They were inspired by a common plant on the island of Menorca.

Best Seller

This summer’s word was “Millenium”. I read in “El País” that the most practiced sport was the “to be fed up with the Larsson’s books.” It was fun to be at the beach and see people lying down on their towel trying to lift this brick. It was impressive to arrive at the airport and see how many people were reading any of the three books  of the trio. I’m wondering if Ryanair did not think of asking for an extra to carry this book around….

Best sellers are a plus for companies. They need a good product and a stream of sympathy from the public. You also need to be in the right place at the right moment. When those conditions take place, we find product or services that are better sold than normal. Another example this time about cosmetics, the best seller are Touch Eclat from Ives Saint Laurent, or the 8 Hours cream from Elizabeth Arden…
We have our own. They are collections or designs that have caught women for one reason or another. We have to keep in mind that Chaverdi brings together the limited series with the fact of being successful. Let’s take a look.

Sello collection, from Nadia Rabosio. It is the official best seller. It is a complete collection: has necklaces, earrings, ring and bracelets. It is functional and has a big design input.

Ego collection, from Barbara Chimenti. This one has a style between futuristic and classical. Perls are always liked.

Long earrings from the Hojas collection, also from the Italian designer and established in Menorca, Nadia Rabosio.It has a playful air and the strange feel of the lava.

Chokers and earrings with onix from the Suite collection, also from Chimenti. Details with onix are infallible.

By the way, which of the two cinema adaptations of Millenium did you like most?

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PICK OF THE WEEK

Green necklace from the Verde collection

Designed by Coral de la Croix. One of our best  sellers.

You will love them if you like: the mixture of textures, designer fashion jewelry, …

For women: who mix bohemian with chic.

You can wear them with: a printed Liberty dress in summer, a masculine shirt (take it from your boyfriend) in winter.

Why do we choose it: because it is spectacular and a clear example of designer fashion jewelry. That’s why it is a success.