Sorry, this entry is only available in Español.
Sorry, this entry is only available in Español.
Sales have arrived and as every year they create contradictory feelings. We love sales because they allow us to buy at much better prices both our “capricios” and big pieces of wardrobe, and we hate sales because they mean disorder, people and lots and lots of caos.
This last part can be eliminated if we buy online. There are no queues at the cashier, there are not three people fighting for a necklace, you don’t have to get up early, you don’t have to wear a scarf and gloves and the price is so good that sometimes you do not need any extra discount…
But what would January be without Sales? So vital, so social, so, basically, fun. But also dangerous, because to know how to buy on Sales is a real art. Some advice?
-Make a list of what you need. Impulses can be fun but they can leave you trembling. Buy with a mixture of head and heart.
-The best days are the first and the last ones.
-Invest in the good pieces. Buy this necklace that you have been wishing for months, the pair of boots that next year will be almost new, the tenth black blazer.
-Make sure you know which pieces are on sale: check that both the original price and the discount price are shown.
-Buy items that are never out of fashion: a strong ring, a necklace of one of the designers that you like most, a pair of jeans.
-For sure that you still have to get a present for somebody. This is the moment.
Once you know this: prepared, ready, go!
Image. www.publico.es
PICK OF THE WEEK
Earrings with Swarovski crystals, Blanca collectiobn designed by Coral de la croix.
You will like them if you like: fashion jewelry earrings. These ones are gorgeous, full of details. If you like long earrings they measure 6,5 cm!
For women: who follow trends. Prada offered this type of earrings on the fashion show of Spring/Summer 2010
You can wear them with: light and pastel tones. The gold and white of Swarovski crystals illuminate the face.
Why do we choose them: because it is a limited edition, because you can only buy them here and because they make you feel beautiful… the key to every design.
Sorry, this entry is only available in Español.
I love Trendwatching. Those guys spend their time thinking and writing about trends; they do it so cleverly and with so much intelligence that I await for their reports like as a child, I awaited the books of The Famous Five and when 17, the magazine Elle. They have just published their prediction for 2010. They talk of (F)luxury, that is how traditional luxury needs to be flexible. There is so much luxury that it is no longer something different. Now what guides a purchase will be small decisions, experiences, actions that place themselves inside the skin of the consumer. It is all about providing the right service or product to the right audience. Within this trend, they talk about “Limited locations”: firms that sell their products only on selected points. An example: Burberry sells its Blue Label only in Japan.
In the end, paying attention to the customer and her desires is at the basis of all luxury. Chaverdi repeats this as a mantra. That’s why we offer those little wings, details, surprises that pretend to treat each person just like that, like a person. For example: if you lose an earring (and this tends to happen), we are happy to sell you just one, you don’t need to buy online a full pair of earrings again. Let’s see: raise your hand those who do not now and then find themselves with just one earring and a face expression of …. ooops!
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PICK OF THE WEEK
Aracea collection. Designer: Erika Hartje. Fashion jewelry earrings
You will like them if you like: the sculptures of Giacometti, the paintings of Lucio Fontana, linear shapes…
For women: with a view on life on the punky side!
You can wear them with: a feathery vest, black and shiny worn for the night, shoes of the collection of Jimmy Choo for H&M (if you managed to get your hands on a pair!).
Why do we choose them: because they have the balanced mix of hardness and nature. They were inspired by a common plant on the island of Menorca.
Have you seen Stromboli (Rossellini, 1950)? In this Italian film, Ingrid Bergman is a northern woman who, escaping from a complicated life, moves to an island dominated by a volcano. In Stromboli, the volcano is as much a protagonist as the Swedish actress. And you will say: why is she talking about this? Well, because we don’t want to be less than Rossellini (even though this is an unforgivable audacity) and we want to put a volcano (nice and quiet of course) in our lives.
How do we do it? Through its lava, a natural phenomena that inspires beauty as well as respect. The designer Nadia Rabosio has recuperated the Italian lava, black, very much black, porous and with an unusual fell and she has designed a jewelry collection called “Hojas”. Now you can buy earrings, necklaces and bracelets where the volcanic lava is mixed with silver. Craftsmanship is behind this jewelry and you can even see the designer’s fingerprints on the silver.
Because we are proud to have been able to capture a piece of nature, we want to share it with you. We are organizing a lottery and up to November the 30th everybody who will buy online can win these silver earrings with a lava seed. Of course these earrings are a limited edition. To feel a little bit as Ingrid Bergman.
PICK OF THE WEEK
Silver earrings with an Italian lava seed.
Designed by Nadia Rabosio. Collection Hojas.
You will like them if you like: a present, like the pair of earrings that we are giving away.
For women: who believe in the strength of nature, for beauty without kitsch.
You can wear them with: an extra large foulard and your favorite Levi’s.
Why do we choose them: because it is a piece of jewelry that you can wear 24 hours a day and 7 days a week.