Turquoise jewelry: the 2010 fashion color

Pantone, who knows more than anybody else about colors, has given the following forecast for 2010. Turquoise will be the color of the year. To be exact Pantone 15-5519. Enough of gloom and dull colors: the moment has arrived to be optimistic.
Pantone says the following about this color with a stone name:
“it is intriguing, refreshing and  calming. Advisable against stress, tiredness and to feel refreshed. It encourages us to restart with new strengths and new ideas. Turquoise is good for moments when we feel lonely, it helps us to be more communicative sensitive and creative”.

The Pantone arguments: it looks well on men and women, everybody reacts in a positive way, it refers to the ocean, to nature, it is easily  translated into fashion and jewelry.

Our reasoning: it is perfect with silver and works very well with the other stones used in fashion jewelry.

And on top of this, who are we to contradict the people of Pantone, with their 3.000 colors?

PICK OF THE WEEK:

Turquose necklace, Garda collection

Designed by Nadia Rabosio

You will like it if you like: craftsmanship. This necklace consist of seven small and irregular cavities, decorated with hot enamel and composed on a silver plated base.

For women: of any age. It is the perfect present for a girl of 17 and a women of 50.

You can wear them with: big shirts and neo-hippy dresses. With a black  asymmetric  T-shirt. Mixed with other longer necklaces.

Why do we choose it: because it stands for the spirit of 2010.

Chaverdi talks to the winner of the jewel- a pair of silver earrings-

Some days ago María Victoria received a phone call and she got the message that she had won a pair of silver earrings. Of course, she though that this was a joke. It was not. This nice woman from Murcia (Spain) bought a ring at the online shop of Chaverdi. Stars were on her side and the ring brought her to a pair of jewelry earrings.

She explains this among laughs. “I wanted to buy a present for myself. Sometimes you like things so much that you do not have to wait for somebody to offer them to you”, she says with conviction. This present to herself was the Asymmetric ring Olive from the Garda collection by Nadia Rabosio.
Why did you choose this ring?
Because it was an original design, and the hot enamel it is not very common. And I like big rings, different, that people take notice. In fact I have shown it at the office and people have loved it!

And how did you find Chaverdi?
I am often on the internet, I spend hours and hours with my PC. I saw the online store and I liked it, and I must say that I know a lot of online stores. I love the design. Their pieces are simple but make you have a different image every day.

Were you looking for a ring?
Yes, this time I was. For the present to myself. But I liked a lot the necklaces with colored stones also.

And now that you have a pair of earrings that you did not count on, how are you going to wear them? I will wear them with a black sweeter, so that they stand out. And with my hair tied up.

What do you like most of this Chaverdi present? The silver. In general I love the silver they use.

Do you usually buy on the internet? A lot. I spend hours and I have bought a lot. Advantages? All of them. Specially time: a do not have a lot of time and in a couple of minutes you can buy.

Christmas is approaching. Are you going to buy more presents online? Sure!
Mª Victoria admits, at the end of our conversation, that she loves reading. She reads everything and of course she has also fell in love with the “Millenium” trilogy. We finished talking wondering if there will be a fourth book or not…

The  winner of the jewelry lottery of December 3rd now has a name: she is María Victoria Pérez del Cerro, from Archena (Murcia, Spain).

PICK OF THE WEEK

Asymetric olive ring with hot enamel. Garda collection by Nadia Rabosio.

You will like it if you like:  estrange colors on a jewel; to wear only one ring but a strong one.

For women: independent, like María Victoria, who decide a look based on an accessory, a handbag, a shawl,…

You can wear them with:  a long hair sleeveless jaquet, so much on fashion this winter, a pair of grey jeans, with high heel short boats and a maxi scarf.

Why do we choose them: because it is the ring bought by María Victoria and because of this ring she won the lottery. Therefore we belive that it is a good talisman.

Small and new luxuries

I love Trendwatching. Those guys spend their time thinking and writing about trends; they do it so cleverly and with so much intelligence that I await for their reports like as a child,  I awaited the books of The Famous Five and when 17, the magazine Elle. They have just published their prediction for 2010. They talk of (F)luxury, that is how traditional luxury needs to be flexible. There is so much luxury that it is no longer something different. Now what guides a purchase will be small decisions, experiences, actions that place themselves inside the skin of the consumer. It is all about providing the right service or product to the right audience. Within this trend,  they talk about “Limited locations”: firms that sell their products only on selected points. An example: Burberry sells its Blue Label only in Japan.

In the end, paying attention to the customer and her desires is at the basis of all luxury. Chaverdi repeats this as a mantra. That’s why we offer those little wings, details, surprises that pretend to treat each person just like that, like a person. For example: if you lose an earring (and this tends to happen), we are happy to sell you  just one, you don’t need to buy online a full pair of earrings again. Let’s see: raise your hand those who do not now and then find themselves with just one earring and a face expression of …. ooops!

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PICK OF THE WEEK

Aracea collection. Designer: Erika Hartje.  Fashion jewelry earrings

You will like them if you like: the sculptures of Giacometti, the paintings of Lucio Fontana, linear shapes…
For women: with a view on life on the punky side!
You can wear them with: a feathery vest, black and shiny worn for the night, shoes of the collection of Jimmy Choo for H&M (if you managed to get your hands on a pair!).
Why do we choose them: because they have the balanced mix of hardness and nature. They were inspired by a common plant on the island of Menorca.

Win a piece of jewelry

Have you seen Stromboli (Rossellini, 1950)? In this Italian film, Ingrid Bergman is a northern woman who, escaping from a complicated life, moves to an island dominated by a volcano. In Stromboli, the volcano is as much a protagonist as the Swedish actress. And you will say: why is she talking about this? Well, because we don’t want to be less than Rossellini (even though this is an unforgivable audacity) and we want to put a volcano (nice and quiet of course) in our lives.

How do we do it? Through its lava, a natural phenomena that inspires beauty as well as respect. The designer Nadia Rabosio has recuperated the Italian lava, black, very much black, porous and with an unusual fell and she has designed a jewelry collection called “Hojas”. Now you can buy earrings, necklaces and bracelets where the volcanic lava is mixed with silver. Craftsmanship is behind this jewelry and you can even see the designer’s fingerprints on the silver.

Because we are proud to have been able to capture a piece of nature, we want to share it with you. We are organizing a lottery and up to November the 30th everybody who will buy online can win these silver earrings with a lava seed. Of course these earrings are a limited edition. To feel a little bit as Ingrid Bergman.

PICK OF THE WEEK

Silver earrings with an Italian lava seed.

Designed by Nadia Rabosio. Collection Hojas.

You will like them if you like: a present, like the pair of earrings that we are giving away.

For women: who believe in the strength of nature, for beauty without kitsch.

You can wear them with:  an extra large foulard and your favorite Levi’s.

Why do we choose them: because it is a piece of jewelry that you can wear 24 hours a day and 7 days a week.